The advantages are that there are no new numbers to learn and businesses with landlines can just add text or voice to their existing communications or business card. Also, people can keep their cell phone numbers private with either their existing landline number or by us assigning a new separate number. It's also an advantage to be able to use an existing shared email account that many people can easily access and ensure that all texts get responded to irrespective of an individual's absence. It is also advantageous in many situations to improve customer engagement and to use email automation and compliance tools to apply to texting.